SCRUTINY PANEL 2 – CULTURE AND
TOURISM
1.
Purpose/Objectives of the
Review
- To promote
Northampton’s heritage and culture on a national and global
platform.
- To increase visitor
numbers to Northampton through its diverse heritage and cultural
offering.
- To increase jobs
and spending linked to tourism.
- To use the vehicle
of tourism to provide learning about
Northampton.
Key
Lines of Enquiry
Ø
To gain an
understanding of the culture and
heritage within the Borough of
Northampton
ØTo gain an
understanding of how Northampton’s tourism, heritage and
culture offer is marketed and to identify any gaps that can be
developed
ØTo receive an overview of
Northampton’s heritage assets
ØTo review the extent to
which an holistic image of Northampton as an attractive cultural,
heritage and tourism place to visit
ØTo understand the roles of
both Northampton Borough Council and other partners in promoting
the town of Northampton
2.
Outcomes Required
·
To recommend an action plan that
will ensure the marketing and the promotion of the
Northampton’s culture, heritage and tourism are
effective.
·
To identify key areas to focus in
order to enhance Northampton as an appealing place to visit and
recommend a plan of action.
3.
Information Required
·
Background data
·
Background reports
·
Best practice data
·
Desktop research
·
Surveys
·
Evidence from expert internal
witnesses
·
Evidence from expert external
witnesses
·
Site visits (if applicable)
4.
Format of Information
·
Background data, including:
Presentation to set the scene: a summary of the current marketing of tourism,
culture and heritage carried out by Northampton Borough Council,
information regarding the key cultural, tourism and heritage assets
within the borough and potential opportunities to attract visitors
and the types of attractions which Northampton can offer
Ø
Relevant Legislation
including:
National Heritage Act 1983
Enterprise and Regulatory
Reform Act2013.
National Parks and Access to the Countryside Act
1949
Ancient Monuments and Archaeological Areas Act
1979
Ø
Statistics: including:
Website and Social media statistics
Statistics: Visitors to the town and tourism in
Northampton, in particular, Cultural Quarter and Heritage
Sites
Ø
Relevant published papers, such
as:
Central Government’s paper
“Preserving
historic sites and buildings”
Central Government’s paper
“Backing the Tourism Sector A Five Point Plan”
2015
Building Conservation.com “Heritage Protection
in the UK – Key Facts”
·
Best practice external to
Northampton/Case Study examples
·
Internal expert advisors:
Ø
Cabinet Member for Regeneration, Planning
and Enterprise, NBC
Ø
Head of Economic Development,
NBC
Ø
Head of Planning, NBC (for
heritage)
Ø
Cabinet Member for Environment,
NBC
Ø
Head of Customers and Culture, NBC, Town
Centre Manager (regarding events), Cultural Services Manager
(regarding events at the Museums).
·
External expert advisors:
Ø
Communications Director and Director with
responsibility for events, Northamptonshire Chamber of
Commerce
Ø
Director, Highways, Northamptonshire
County Council
Ø
Director, Northampton BID
Ø
Director, Northampton Tourism
Association
Ø
Director, Visit Britain
Ø
Director, The Association of Leading
Visitor Attractions (ALVA)
Ø
Director, Historic England
Ø
Northampton Heritage Group
Ø
Director, Canal River Trust
(CRT)
Ø
Head of History (Heritage), University of Northampton
Ø
Travel Agents in the town
Ø
Visitor Groups, Northampton
Ø
Residents and Visitors (through a
survey)
Ø
Freeman of the Borough
Ø
Local Historian, such as Ms V
Hedges
·
Site visit to various heritage and
tourist attractions within the borough
5.
Methods Used to Gather
Information
- Minutes of
meetings
- Desktop
research
- Site
visits
- Officer
reports
- Presentations
- Examples
of best practice/case studies
- Witness
Evidence:-
Ø
Key witnesses
as detailed in section 4 of this scope
6.
Co-Options to the Review
·
Martin Sutherland, Managing Director, Royal and Derngate Theatres,
Northampton, to be approached to be co-opted to the Review
7. Community Impact
Screening Assessment
- A Community Impact Screening
Assessment to be undertaken on the scope of the Review
8. Evidence gathering
Timetable
June 2017
– March 2018
·
15 June 2016
- Scoping meeting
|
·
13 July
- Evidence gathering
·
14 September
- Evidence gathering
|
·
4 December
- Evidence gathering
|
·
18 January
2018
-
Evidence gathering
·
22 March
- Approval final report
|
|
|
Various site visits will be programmed during this period, if
required.
Meetings to commence at 6.00 pm
9.
Responsible Officers
Lead Officer
Ian Gray, Director of Regeneration, Planning and
Enterprise
Co-ordinator
Tracy Tiff, Scrutiny Officer
10.
Resources and Budgets
Director of Regeneration, Planning and
Enterprise, to provide internal
advice.
11.
Final report presented
by:
Completed by March 2018. Presented
by the Chair of the Scrutiny Panel to the Overview and Scrutiny
Committee and then to Cabinet.
12.
Monitoring procedure:
Review the impact of the report after six months (approximately
November/December 2018)
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